Privacy Policy

Last updated: March 27, 2026

Bright Day Wellness, LLC ("we," "us," or "our") is committed to protecting your privacy. This policy explains what information we collect through this website (brightdaywellness.com), how we use it, and your rights regarding that information.

Important: This Website Is Not a Clinical Platform

This website is an informational and marketing resource for Bright Day Wellness. It is not a HIPAA-covered platform. We do not collect, store, or transmit protected health information (PHI) through this website.

All clinical services, session notes, health records, and client communications are handled through SimplePractice, which is a HIPAA-compliant electronic health records platform. SimplePractice maintains its own privacy practices, Business Associate Agreement, and security standards in compliance with federal law. You can review their privacy policy at simplepractice.com/privacy.

What Information We Collect

Information you provide directly

If you contact us through the website (by email, phone, or a contact form), you may provide:

• Your name
• Your email address
• Your phone number
• The content of your message

We use this information only to respond to your inquiry. We do not add you to marketing lists without your consent.

Information collected automatically

When you visit this website, certain technical information is collected automatically through cookies and similar technologies:

• Pages visited and time spent on each page
• Referring website or search terms
• Browser type and operating system
• General geographic location (city/region level, not street address)
• Device type (desktop, mobile, tablet)

This information is anonymous and aggregated. It cannot be used to identify you personally.

Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use this website. Google Analytics uses cookies to collect anonymous usage data. This helps us understand which pages are most helpful, how people find the site, and where we can improve.

Google Analytics does not collect your name, email, phone number, or any health-related information. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

For more information about how Google handles data, visit Google's Privacy Policy.

Cookies

Cookies are small text files stored on your device when you visit a website. This site uses cookies for:

• Analytics: Google Analytics cookies to understand site usage (as described above)
• Functionality: Remembering your preferences, such as dismissing the announcement bar

You can control or delete cookies through your browser settings. Disabling cookies will not prevent you from using this website, though some features may not work as expected.

Local Storage

This website may use your browser's localStorage to save preferences or results from interactive self-assessment tools. This data is stored only on your device. It is never transmitted to our servers, never shared with third parties, and never linked to your identity. You can clear localStorage at any time through your browser settings.

SimplePractice (Client Portal)

When you book an appointment or access the client portal, you are directed to SimplePractice, a separate, HIPAA-compliant platform. Any information you provide through SimplePractice (including health history, insurance details, and session communications) is governed by SimplePractice's privacy policy and our Notice of Privacy Practices, which you will receive when you become a client.

This website and SimplePractice are separate systems. Information you provide on this website (like an email inquiry) is not automatically transferred to your clinical record.

Email Communications

If you subscribe to our email list, we collect your email address to send occasional wellness tips and practice updates. You can unsubscribe at any time using the link in any email. We do not sell, rent, or share your email address with third parties.

Third-Party Links

This website may contain links to external sites (such as social media profiles, educational resources, or insurance company websites). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before sharing any personal information.

Children's Privacy

This website is not directed at children under 16. We do not knowingly collect personal information from anyone under the age of 16 through this website.

Data Security

We take reasonable measures to protect the information collected through this website. However, no website or internet transmission is completely secure. If you have concerns about sharing sensitive information, please use the secure client portal or call us directly at (262) 264-8877.

Your Rights

You have the right to:

• Request information about what data we hold about you
• Request deletion of any personal information we have collected
• Opt out of Google Analytics tracking
• Unsubscribe from email communications at any time
• Clear cookies and localStorage from your browser

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this privacy policy or how your information is handled, please contact:

Corrin Sotala, M.S., LPC
Bright Day Wellness, LLC
910 Elm Grove Road, Suite 8
Elm Grove, WI 53122
Email: corrin@brightdaywellness.com
Phone: (262) 264-8877